Routines
Routine ideas
Routines small businesses actually use, a weekly post, a monthly search pass, a weekly site check and a Friday summary, with messages to copy.
Published Updated
Which routines are worth setting up?
It depends on what your site needs to stay useful. Most small businesses get the most from one content routine, like a weekly post, and one checking routine, like a monthly search and AI check or a weekly site check. A Friday summary helps if you want one message with everything the crew did. Start with one or two: each run uses credits, and you can always add more once you see what the results look like.
A weekly blog post
Every Tuesday at 9am, have the Content Writer write a blog post answering one question our customers ask. Pick a question we haven't covered yet. Show me the draft before it goes live.
The Content Writer writes in your voice and never invents quotes or reviews. With "show me the draft", each post waits for your approval.
A monthly search and AI check
On the 1st of every month, have the Marketer check the site for search and AI answers: page titles, descriptions, the sitemap and anything new we should add. Fix what is safe to fix and tell me the rest in plain words.
The Marketer works on page titles, structured data, sitemaps and the files that help AI assistants read your site. It never buys links or promises rankings.
A weekly site check
Every Monday at 8am, open the live site on a phone and a desktop, check every page loads and the contact form works, and tell me only if something is wrong.
A Friday summary
Every Friday at 4pm, send me a short summary of what the crew did this week, what is waiting on me, and what is planned next.
Keep an eye on usage
Each run uses credits. Check the usage meter after the first few runs to see what a routine costs you, then adjust how often it runs. See what a credit buys.